Chris is an enthusiastic and aggressive internet marketer who understands what makes people tick online. With an academic background in English literature and language and 8 years experience with web technologies he is ideally placed to bring both skills into the one profession that truly requires a strong combination of both, Internet marketing. Online, search engines and website visitors share one thing in common - they read words, and it is the relationship between these words and the html markup language used to present them, both onsite and on external inbound links that makes a crucial difference to both how search engines (SEs) and website visitors perceive your website and react to it, how easily they find it and how they treat it once they have found it.