latest publications on oondi.com http://www.oondi.com 2010-03-14T13:31:57+01:00 text/html 2010-03-09T09:23:23+01:00 http://www.oondi.com voiceovertalent http://www.oondi.com/en/read:9009 With thousands of talented voice over artists available across the country, it can be challenging to find just the right match for your marketing campaign or project. Voice over talent is important for creating a distinct, unique, and compelling message for your project, and many companies turn online to find the right fit. Those working on multimedia would be wise to take advantage of the grea... text/html 2010-02-11T15:38:01+01:00 http://www.oondi.com voiceovertalent http://www.oondi.com/en/read:8079 Hiring a voice over actor or actress means that you must go through a process that involves scheduling interviews, listening to demos of the various applicants, and having potential hires read from a sample script. The right sample script will help you to get more out of your interviews than you would otherwise; your applicants' readings will serve as helpful examples of the kind of work they will... text/html 2010-01-14T09:29:27+01:00 http://www.oondi.com voiceovertalent http://www.oondi.com/en/read:7107 You've found your voiceover talent and are ready to start producing your script, and the next step will be to create a professional recording for advertising. It is possible that you have a videographer or production team helping you create a voiceover script, but did you realize that there are computer software programs and tools that can create the entire project for you from beginning to the en... text/html 2009-12-18T11:43:44+01:00 http://www.oondi.com voiceovertalent http://www.oondi.com/en/read:5524 Finding the best voiceover artist for your commercial or ad campaign can take time, and the interview process typically includes listening to each candidate's voiceover demo tapes. Demo tapes give you and the rest of the interviewing panel a chance to listen to the talent's overall style and tone and determine if they will be a good match for your specific project. Asking applicants to send in ... text/html 2009-11-29T12:12:21+01:00 http://www.oondi.com voiceovertalent http://www.oondi.com/en/read:3593 The success of your podcast or radio and TV commercials will largely depend on your voiceover script. Composing an effective voiceover script that gets results is unlike writing print ads for publication or online advertisements. Peter Drew, an experienced voice over artist who provides voiceovers via the Internet and for several radio networks, highlights the importance of 'writing for the ear... text/html 2009-08-16T18:49:46+01:00 http://www.oondi.com voiceovertalent http://www.oondi.com/en/read:1078 Creating a professional voice over project on your own can be achieved using computer programs and tools. This will allow you to save on the cost of hiring a videographer or a production team. You just need to hire talents and have a script and you are all set to record. Preparation is vital to produce a professional quality voiceover piece. In particular, you initially need to setup the room i... text/html 2009-06-21T17:24:03+01:00 http://www.oondi.com voiceovertalent http://www.oondi.com/en/read:786 As you develop a successful marketing and advertising plan, your creative strategy may include multimedia channels such as audio and video segments. Many companies continue to use radio and television as their primary sources of advertising, but now there are even more options with web-based advertising such as podcasting, webinars, and video commercials broadcast across the internet. Any of t... text/html 2009-03-26T10:22:30+01:00 http://www.oondi.com voiceovertalent http://www.oondi.com/en/read:655 Voice overs are quickly becoming one of the most important elements of any marketing strategy and advertising campaign, and are a valuable way to persuade your target market consistently, and effectively. By adding a human element to your marketing messages, you can encourage people to pay attention, boost sales, and most importantly, create a positive brand connection with all customers. Those... text/html 2009-03-22T11:35:54+01:00 http://www.oondi.com voiceovertalent http://www.oondi.com/en/read:582 When marketers make the decision to hire voice over talent, they aren't looking for just anyone - they're looking for a professional.  It's certainly true that the right voice actor or actress for your project can boost the effectiveness of your marketing tremendously, but that means that you must put forth the effort the separate the wheat from the chaff and choose the candidate who is reall... text/html 2008-12-05T22:34:43+01:00 http://www.oondi.com voiceovertalent http://www.oondi.com/en/read:412 The sheer number of voice actors vying for jobs today can be a little overwhelming when you're looking for the one perfect candidate to represent your project.  Take your search online can be a great way to streamline the process of finding the right voice actor for the job. Those working on multimedia would be wise to take advantage of the great online resources available.  Need a sc... text/html 2008-09-28T12:22:24+01:00 http://www.oondi.com voiceovertalent http://www.oondi.com/en/read:314 While you can learn a lot about potential voice talent through face-to-face interviewing and listening to demo tapes, you will also need a sample script that will help you gauge if an applicant is the right fit for the job. With a well-chosen sample script, you can get a sense for the tone and style of the voice actor or actress you are interviewing, and hear an example of the kind of work they d... text/html 2008-09-28T12:21:57+01:00 http://www.oondi.com voiceovertalent http://www.oondi.com/en/read:261 No matter how badly you think you need to save money, it is never a good idea for a merchant to read his own commercial—unless, of course, he has a talent for it. The truth is, however, that most people don't. They may succeed in giving their commercial an air of originality, but that isn't a good thing if it results in people laughing at your commercial. And people are less likely to purcha... text/html 2008-01-22T14:57:37+01:00 http://www.oondi.com voiceovertalent http://www.oondi.com/en/read:114 When you begin to think of it logically, you know how important it is for your audio project to have the correct voice behind it. After all, voices are powerful. Despite the fact they often take a backseat in our minds to a person's appearance without the perfect voice, looks ain't nothin'. And if the voice is all a person has to go on – for instance, in a radio commercial – then the v... text/html 2007-08-24T11:26:39+01:00 http://www.oondi.com voiceovertalent http://www.oondi.com/en/read:98 Long ago, young Benjamin Franklin pretended to rush here and there filling orders for his brand-new printing business. That was his plan for making himself look successful. He knew that people—including clients—gravitate toward successful people. His plan worked, of course, and it can work for you too, although I don't advise that you go rushing around with a wheelbarrow as he did. You...